I have many years of experience creating and producing various formats of marketing assets such as video, print, digital e-commerce designs, dynamic point-of-sale displays, and product packaging. In addition to creating marketing assets, I have also worked many years in retail which allowed me to witness firsthand what does and/or does not effectively grasp the customer’s attention in fast-paced environments. Furthermore, I have a strong business mindset and ability to foresee trends. To ensure deadlines are met and kept within the scope of budget, I utilize analytical research information to help direct successful innovative marketing pieces.
While I have created and executed many projects independently, I am greater at leading a group of specialists and assembling well-integrated teams based on individuals’ expertise and personal development goals. By harnessing team members’ strengths, conducting group collaboration sessions, and providing constructive criticism, I have ensured the development and quick delivery of quality conceptual and physical works for companies such as Hasbro, JCPenney, Crate&Barrel, Academy Sports + Outdoors, 7-Eleven, and others.
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